Samsonite Luggage Trade-In Campaign Returns For 2022 With Push for Sustainability
Samsonite renews collaboration with World Wild Fund for Nature (WWF), the world’s leading conservation organisation, to raise awareness of environmental concerns
(Singapore, 24 February 2022) Samsonite, the largest and most widely recognized brand of luggage, travel goods and accessories in the world – is returning with its popular annual Luggage Trade-in offer, once again in support of the World Wide Fund for Nature.
Trade-in any brand or any size of pre-loved luggage at all Samsonite retail outlets, department stores island wide or on e-commerce platforms and get up to 40% off ENOW and ASPERO models. With every trade-in purchase, Samsonite will donate S$10 to the World Wide Fund Singapore. The promotion runs from March 17 to April 30, 2022, while stocks last.
The Luggage Trade-in Campaign forms part of Samsonite’s strategy for sustainability, which focuses on the whole journey – from how Samsonite products are made to how they endure; how the company plays its part in reducing its impact on the planet and how it ensures that its people, partners and communities engage in and benefit from this progress.
Samsonite’s S$10 donation per purchase to WWF Singapore goes towards the No Plastic in Nature Initiative (PACT) that aims to reduce waste and move towards a circular economy. The programme empowers companies like Samsonite to adapt their business models and processes to be more resource-efficient. By providing businesses with guidance and best practices, PACT enables companies to make science-based decisions for responsible production and consumption.
Said Satish Peerubandi, Vice President Samsonite South East Asia: “We are extremely excited to once again introduce our Trade-in Campaign with WWF and we look forward to another successful partnership that matches our sustainability goals with their environmental leadership. The No Plastic Initiative (PACT) is an important addition to the push for greater sustainability in Singapore and we are thrilled to be able to advance both the concepts of waste reduction and the move towards a more circular and supportive economy.”
Formerly known as the World Wildlife Fund, The World Wide Fund for Nature is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment.
Samsonite is offering the trade-in discount on two of its popular models, each available in three different sizes. Samsonite Enow sets a new standard with its fresh shape, texture and details. The suitcases are vacuum formed from polycarbonate sheets, a manufacturing process that gives them their unique shape and texture. Their shape is softened by rounded edges and a combination of curved and straight lines.
The classic mono-size vertical ridge texture is refreshed into multi-size symmetrical ridges that make the suitcases sturdy and scratch-resistant and add a vibrant look. Enow combines advanced functionality with high-end design, embodying Samsonite’s essence of craftsmanship, technology and attention to detail.
Each Enow suitcase incorporates Samsonite’s trademarked Aero-Trac suspension wheel system, an anti-theft zipper for security, and easy organisation with packing accessories, detachable divider, packing cube and shoe bag. Enow is available in three different sizes – 55cm, 69cm and 75cm high. Black and Latte.
Aspero redefines the benchmark for lightweight made-in-Europe polycarbonate luggage combining lightness, strength and reliability. The collection’s eye-catching, stylish design is based on an innovative engineering look, with a patented self-reinforced design offering extra strength. This high-volume luggage is super lightweight, weighing in at only 2.2kg for the smallest model, and just 3.3kg for the largest.
Aspero’s patented self-reinforced design gives extra strength to the case, especially to the corners which are strengthened by its continuous polycarbonate lines. All models include an integrated TSA combi lock, silver integrated sticker logo, lightweight double pull handle, smooth-rolling double wheels and integrated address label. Aspero is available in three different sizes – 55/20, 69/25, 75/28 Metallic Red, Metallic Silver, Metallic Black
Campaign Date: Thursday 17 March 2022 till Saturday 3 April 2022
Locations: All Samsonite outlets, department stores and e-commerce platforms in Singapore
Follow Samsonite on Instagram @samsonite_sg, Facebook @SamsoniteSingapore or visit www.samsonite.com.sg for more exciting updates.
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