(Singapore, October 21, 2026) Under the theme “Experiences in Motion: Human-Centred Design in Travel & Tourism”, Asia-Pacific’s largest 3-in-1 travel trade show runs in Singapore from 21–23 October, bringing together more than 1,000 exhibiting brands and 1,500 qualified buyers. New for 2026 is the Experience Zone, bringing together companies offering travel experiences, activities and attractions, with the Experience Pavilion by Tripadvisor housed within it. Complimentary curated Guided Tours and an invitation-only networking session for association executives create further opportunities for industry exchange. Agoda, Tourism Fiji, Turespaña, Trip.com Group, Uganda Convention Bureau and many more feature among participating brands, while opening keynote speakers Lovrenc Kessler (Simon-Kucher) and Brett Henry (WebBeds) address the global travel outlook and competition in the age of AI. 

The international travel industry has gathered in Singapore as ITB Asia 2026 opens its doors, bringing destinations, hospitality groups, travel businesses and technology innovators together for three days of business and industry exchange. Organised by Messe Berlin Asia Pacific, the 19th edition runs until 23 October at the Sands Expo & Convention Centre, Marina Bay Sands, alongside MICE Show Asia and Travel Tech Asia. 

More than 18,000 participants, over 1,000 exhibiting brands and more than 1,500 qualified buyers are expected. The exhibition spans destinations, hospitality, attractions, transport, tour operators and travel technology, with participating brands including EVA Airways, Mandai Wildlife Group, PROMPERU, Radisson Hotel Group, Resorts World Sentosa and Tourism Authority of Thailand, among others. MICE Show Asia features Firenze Fiera, Sapporo Convention Bureau and Sri Lanka Convention Bureau, while Travel Tech Asia features technology companies including Airbnb, DerbySoft, Exely, Sunrate and many more. 

New for 2026 is the Experience Zone, featuring the Experience Pavilion by Tripadvisor and a showcase of travel experiences. MICE Show Asia also marks a significant milestone, with its exhibition space expanded by 184% compared with 2025. Over the three-day event, 4,500 minutes of conference content, featuring 160 top speakers across more than 100 conference sessions, will explore changing travel demand, human-centred experiences and the growing influence of artificial intelligence. ITB Asia 2026 is also expected to facilitate 60,000 targeted business appointments, connecting qualified buyers with relevant exhibitors to foster meaningful business opportunities. 

The opening ceremony was graced by Guest of Honour Ms Gan Siow Huang, Minister of State for Foreign Affairs and Energy, Trade and Industry, alongside industry leaders from across the international travel and tourism sector. ITB Asia 2026 reinforces Singapore’s role as a key meeting point for the global travel trade community, fostering international connections, knowledge exchange and business opportunities.  

“Travel is ultimately about people: the experiences they seek, the connections they make and the places that stay with them. At ITB Asia, we bring the global travel industry together to turn that understanding into business opportunities. With Experience Zones and Guided Tours, a significantly expanded MICE Show Asia and a strong focus on technology, this year’s event reflects an industry that is evolving fast but remains firmly centred on human needs. Our role is to create the connections that help the industry move forward,” said Darren Seah, Executive Director, Messe Berlin APAC. 

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