DFS KICKS OFF INAUGURAL CRAFT FESTIVAL AT CHANGI AIRPORT
In celebration of craft spirits and beer, DFS will host an exclusive Craft Festival from September 21 – October 31, 2018 in collaboration with Changi Airport Group
20 September 2018, SINGAPORE – In celebration of all things craft, DFS Group, the world’s leading luxury travel retailer, is hosting its first-ever Craft Festival at Singapore’s Changi International Airport. Taking place for six weeks from 21 September across Terminals 1, 2, 3 and 4, the festival will provide travellers with an opportunity to taste and engage with over 73 craft gin, whisky and beer brands, as well as meet with specialist craft distillers from around the globe.
The craft spirits scene has seen an impressive boom in the last decade, with an increase in consumers looking to purchase and enjoy small-batch brands. Unique not only through the art of distillation, these brands also carry stories of rich heritage and are developed using bespoke local ingredients. A craft consumer’s dream, the festival will highlight the influence of distillers and their unique and varied approaches to craft. Combining entertainment with education, travellers will be invited to step into the world of craft to discover their drink personalities at DFS through tastings, brand engagements and hands-on cocktail mixing.
“At DFS, we believe in providing our customers with new and engaging retail experiences,” said Wilcy Wong, DFS Group Managing Director Singapore and Indonesia. “The Craft Festival provides us with a platform to showcase our impressive collection of small-batch spirits and introduce our customers to unique and exclusive products, some of which can only be found at DFS.”
Targeting true craft enthusiasts, each of the weekends throughout the festival will host different spirits brands and their ambassadors. The exciting list of brands include Whitley Neill, Oxley Gin, Botanist, Copper Dog and Tanqueray Gin. During these weekends, guests will be invited to enjoy complimentary tastings and gain unique insight and knowledge from the ambassadors on hand.
Along with an impressive line-up of global brands, DFS is proud to be the first consumer retailer in Singapore to stock the newly launched, Tanglin Gin. Taking inspiration from the Little Red Dot, Tanglin Gin is the first made-in-Singapore gin and is infused with the essence of orchid, Singapore’s national flower. DFS is also excited to showcase a great collection of craft beers including Singapore’s award-winning Archipelago and Freemantle’s famed Little Creatures.
“Today’s drinkers are looking for fresh brands that have a unique identity and heritage,” said Brooke Supernaw, DFS Group Senior Vice President Spirits, Wines, Tobacco, Food and Gifts. “Following a resurgence of the cocktail culture, consumers want to enjoy innovative and hard-to-find products, and DFS is proud to maintain its market-leading position by offering interesting brands with a strong story that reflects true craftsmanship.”
Showcasing the best of small batch spirits and craft beers, festivities at Terminals 1, 2, 3 and 4 will feature a carnival theme. In each DFS store, travellers can enjoy entertainment and take part in fun and interactive games and stand a chance to win prizes, such as the latest generation iPhone XS.
All products featured at the Craft Festival are also readily available on iShopChangi.com (www.ishopchangi.com/thecraftfestival), where passengers can browse and purchase products from 18 hours to 30 days before their departure. Purchased items can be collected at the departure terminals, arrivals halls or conveniently delivered to locations within Singapore. Travellers can also enjoy a ten per cent discount with the “CHEERS10” promo code at check out.
The Craft Festival also includes a digital sweepstake on iShopChangi.com. After discovering different craft products based on their personality, customers who purchase these craft products online will be entered for a chance to win a grand prize of a bespoke party in Singapore worth S$5,000.
“With the rising popularity of craft spirits and beers, we are delighted to introduce the first ever Craft Festival with DFS. Passengers flying through Changi Airport can look forward to an outstanding line-up of the best of small batch craft brands and opportunities to come face-to-face with some of these artisanal distillers,” said Teo Chew Hoon, Group Senior Vice President of Airside Concessions, Changi Airport Group.
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