Ground-up community project aims to support COVID-impacted local SMEs by encouraging Singaporeans to explore heritage neighbourhoods on foot

  • 08:35 AM, 21 Jan, 2021

(Singapore January 21, 2021) There’s no better way to discover a place than on foot – and we are inviting you to jalan jalan (Malay for “take a walk”) and rediscover the unique charms of Singapore’s different neighbourhoods. A community project spearheaded by the people behind the #savefnbsg movement, and supported by Enterprise Singapore and Singapore Tourism Board, is a celebration of the people and places in the heartlands.

The project launched online at, starting with five districts – Ang Mo Kio, Bedok, Chong Pang, Clementi and Jalan Besar. Working with residents, we have curated a list of under-the-radar evergreen establishments and hip new hotspots, giving you an itinerary of what to #jalaneat , #jalanshop , #jalansee and #jalando in each of these neighbourhoods.

Some of the gems include a hip nasi padang restaurant in Yishun that has the thumbs-up from many a minister; a microbrewery under an HDB block in Clementi; a minimalist teahouse hidden along the quiet sideroads of Jalan Besar; a heritage kueh store that has been operating in Bedok for more than three decades; and the other heritage Dragon playground nestled within Ang Mo Kio. Intrigued? More highlights will be added to the lists as the project rolls out in the coming months, along with feature articles, interviews and profile spotlights, as well as downloadable and printable guides for each neighbourhood. We are also conducting an open call for recommendations from the public. Show us around your neighbourhood, share your favourite #jalanjalanwithme haunts, and spread some love to the small local businesses around you for a chance to win attractive prizes.

Supporting Small Local Businesses

While some outfits might have pivoted and adapted their businesses in response to the COVID-19 pandemic, not all have the savvy or resources to do so. Think of the corner mamak shop struggling to compete with online giants; the traditional coffee roaster supplying to a dwindling number of kopitiams; or the heritage furniture maker whose artistry is known only to a greying crowd. Yet these are the places and faces that put the local flavour into our neighbourhoods, making each that quintessentially Singaporean place that we love.

So, apart from inspiring you to spend the day at these neighbourhoods, also invites you to support our small local businesses through a series of partnerships, promotions and contests. Exclusive privileges may be redeemed by simply scanning a QR code on-site at partner merchants such as Yong Hwa Handmade Fishball Noodles, Tan’s Tu Tu Coconut Cake, The Workbench Bistro, Munchi Delights or Soi 19 Thai Wanton Mee.

Experience seekers can also look forward to a series of curated activities, from dining pop-ups a project supported by and outdoor trails to cooking classes with project partners in each neighbourhood, with more to be unveiled at a later stage. Visit our platforms to find out more!

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