Expedia Brings The Fun Back To Travel
With The All-New Expedia Add-On Advantage
Designed for modern travellers who seek value and convenience, Expedia Add-On Advantage empowers travellers with the flexibility of booking a flight or package first, before adding on a hotel booking later at discounted prices of up to 57 percent off
(Singapore, 19 July 2018) – Ahead of the year-end peak travel season, Expedia® one of the world’s leading full-service online travel brands, has introduced a new way to bring the fun back to travel. With the launch of the all-new Expedia Add-On Advantage today in Singapore, modern travellers who seek value and convenience are now empowered with the flexibility of booking a flight or package first at their preferred price, before adding on a hotel booking at discounted rates of up to 57 percent (1) off up till the day of their departure.
“Over the years, we have introduced product enhancements to put the power of experiencing the world right into the traveller’s hands. Our focus was to make it easier, more accessible and enjoyable for people to research and book travel with a seamless experience on any device. The launch of Expedia Add-On Advantage™ today is yet another example of how we are putting the insights we’ve gathered from our consumers, suppliers and industry partners to work by improving on our travel booking experience. By giving travellers the flexibility of booking their accommodation at the time and price that works best for them, we are doing our part as a global travel platform to remove the hassle of having to spend hours looking for the right travel deal, and bring the fun back to travel once again,” said Gabriel Garcia, Global Head Mobile Apps Marketing and APAC Head of Marketing, Brand Expedia.
Below is an overview of how Expedia Add-On Advantage works in four easy steps:
Step 1: Visit Expedia.com.sg or download the Expedia app to look for a flight or package
Step 2: After securing your flight and completing your booking, hotel discounts are unlocked with Expedia AddOn Advantage
Step 3: Without the pressure of having to race against time to book a hotel, you can return at any time up until your day of travel to book unlimited number of hotel
rooms, to any destination.
Step 4: Plan, search and book as many times as you want up until the date of your flight to unlock savings up to 57% off with Expedia Add-On Advantage™
Meeting the Needs of Modern Travellers Who Seek Value, Convenience and Flexibility
With the changing travel habits among travellers today, the Expedia Add-On Advantage was designed to meet the needs of modern travellers who seek value, convenience and flexibility.
A recent survey conducted by Brand Expedia Singapore with 500 Singaporeans aged 18 and above in June 2018 revealed that air tickets and accommodation are the top two most commonly-purchased items online, ahead of apparel, groceries and electronics. However, the majority of Singaporean travellers (71 percent) said that they booked their air tickets and accommodation separately because they prefer more flexibility (66 percent), need more time to research on accommodation (45 percent) and think that accommodation prices could be cheaper if they make the booking at a later date (31 percent).
Kelvin Ang, Daddy Blogger at Cheekie Monkies, (right) discusses his personal travel needs with Gabriel Garcia at the media event where Expedia Add-On Advantage was presented.
When looking at top criteria for booking a holiday, the respondents chose price (83 percent) followed by convenience (62 percent), flexibility (52 percent) and ease of booking (46 percent). When asked about the amount of time they generally spend planning for a one-week holiday, six in 10 Singaporeans said that they spend more than 10 hours planning for their holiday, while three in 10 spend over 30 hours planning for a similar holiday. According to 72 percent of the respondents, spending a lot
of time researching and planning for their holidays will ensure that they get good deals, while 81 percent said that it is important to them to get a good deal for every holiday that they book, showing that Singaporeans are avid travel deal-hunters.
As a company whose mission is to help people go places, Brand Expedia takes an insights-driven approach to developing new products and services by providing choices with great savings and making it easy to help people travel better and travel more.
For more information on how to book and enjoy Expedia Add-On Advantage, visit https://www.expedia.com.sg/addonadvantage.
1 Savings based on booking a flight and then booking a qualifying hotel within a specified time period on Expedia.com.sg from January 2017 through December 2017 as compare to the same components booked separately as a non-qualifying transaction. Savings will vary based on origin/destination, length of trip, stay dates and selected travel supplier(s). Savings not available on all hotels.
2 For round-trip flights, hotel stay must occur within the flight dates. For one-way flights, hotel stay must occur within flight dates +/- 2 weeks. For multidestination flights: Hotel stay must occur 2 weeks before first flight or 2 weeks after last flight.
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