JETCO Strengthens Johor – Singapore Cross Border Tourism Partnerships with Key Initiatives
Visit Johor Year 2026 is expected to attract a surge of international visitors
SINGAPORE, 22 April 2025 - Johor Economic, Tourism and Cultural Office Singapore (JETCO) continues to solidify Johor’s presence in Singapore’s tourism landscape with a series of strategic collaborations aimed at enhancing visitor experiences and cross-border tourism opportunities. Announced at a B2B Table Talk Session attended by key trade partners, these initiatives reflect the growing synergy between Johor and Singapore’s tourism stakeholders.
In his welcome address, YB Dato' Hasni Mohammad, Executive Chairman of JETCO (pictured above) emphasized the deep-rooted connection between Johor and Singapore, among others stating: "Johor and Singapore share more than just a border-we share a common vision for tourism growth, and JETCO is here to ensure that vision becomes reality. JETCO serves as the bridge between Johor and Singapore, the driving force behind tourism promotion, and the facilitator of partnerships that benefit both destinations. Our goal is to turn transit visitors into extended-stay tourists and day-trippers into repeat guests."
He further highlighted that JETCO was established to position Johor as a preferred destination for travellers from Singapore and beyond by providing trade partners with market insights, promotional support, and seamless connections to Johor's best offerings.
Why Johor? A Land of Opportunities for Singapore & Beyond
Johor presents significant opportunities for both Singaporean tourists and international visitors:
• For Singaporean Tourists: A short trip across the border offers world-class resorts (Desaru Coast), thrilling theme parks (Legoland, Sunway X-Park), and unbeatable value for dining, shopping, and leisure.
• For International Visitors: Many tourists flying into Singapore may not realize that just less than an hour drive, Johor offers pristine beaches, lush rainforests, and rich cultural heritage—perfect for extending their Southeast Asian itinerary.
Johor is also a paradise for golfers, home to 27 world-class golf courses that cater to both amateur and professional players. With stunning landscapes, championship-level courses, and top-tier hospitality, Johor is an attractive destination for golf tourism, drawing enthusiasts from Singapore and around the world.
Key Cross-Border Tourism Initiatives
The Chairman also congratulated the trade partners for their commitment to several impactful collaborations:
• Digital Tourist Counter at Suntec City with WTS Travel - Enhancing accessibility for travellers by providing real-time travel information and seamless booking services for Johor-bound visitors within a key Singapore retail hub.
• Johor Tourism Ambassador Program with Les Clefs d'Or Singapore, Concierge Association Singapore - Equipping concierge professionals with in-depth knowledge of Johor's tourism offerings, enabling them to serve as tourism ambassadors and direct more travellers to the state.
These initiatives align with Johor's vision to strengthen tourism ties with Singapore, especially in preparation for Visit Johor Year 2026, which is expected to attract a surge of international visitors.
Strong Partnerships for a Successful Visit Johor Year 2026
YB Raven Kumar Krishnasamy, Johor State Executive Councillor (EXCO) for Unity, Heritage and Culture emphasized the importance of these partnerships, among others stating:
"As we gear up for Visit Johor Year 2026, it is vital that we work closely with our trade partners in Singapore to enhance connectivity, promote new travel experiences, and ensure seamless access to Johor's attractions. These collaborations demonstrate our commitment to making Johor a top-of-mind destination, and we look forward to deepening these ties for mutual growth."
Looking Ahead: A Call to Action for Trade Partners
In conclusion, JETCO reaffirmed its commitment to working closely with travel trade partners to: Encourage Singaporean day-trippers to become overnight visitors.
Position Johor as a preferred visit extension for international tourists in Singapore.
Create win-win opportunities for both tourism players in Johor and Singapore.
"To all our travel trade partners here today: JETCO welcomes you. Let's start a conversation, explore partnerships, and make Johor the next big destination in your portfolio," the Chairman concluded.
JETCO remains committed to fostering strong cross-border tourism and economic partnerships and invites more industry players to join forces in developing innovative and sustainable travel experiences for visitors.
