Hello Kitty Land Tokyo and Keio Line will launch the first ever trains covered entirely in "Hello Kitty" designs on November 1st 2018, coinciding with Hello Kitty's "birthday".   

TOKYO, Oct. 30, 2018 /PRNewswire/ -- Taking the train to travel to Sanrio Puroland, better known as Hello Kitty Land Tokyo (URL: https://en.puroland.jp/), will soon be an unforgettable experience. Starting from November 1st the Keio Line, one of Tokyo's major train lines, run by Keio Corporation, will present its cars in complete Hello Kitty look and feel. One out of ten trains will be embellished entirely with Hello Kitty and other popular Puroland characters.  

Visitors to Puroland, taking the Keio line from Shinjuku, will start their unique Hello Kitty experience already boarding the train and be welcomed after a short 30-minute ride by decorations with many Sanrio characters at Tama Centre Station, including a Hello Kitty, station master's uniform. Hello Kitty has been appointed honorary station master in 2016.

This project has been created in close collaborated with Tama City, a Tokyo neighbourhood, and home of Sanrio Puroland, and Keio Corporation, one of Tokyo's principal rail companies. Its start date coincides with both Hello Kitty's birthday and the anniversary of the municipal organisation of Tama City. Keio Corporation and Sanrio Entertainment Co., Ltd start to issue special tickets, the "Amusement Passport" combining the entrance ticket for the theme park and a day pass for the Keio and Inokashira lines at a discounted fare.

Shortly after the launch of the Hello Kitty themed Keio line trains, Puroland will inaugurate this year's "Puro Christmas" event, an indoor-snow fantasy produced by NAKED Inc., a creative production house widely known in Japan for its "Flowers by Naked" project. This year's Puroland theme "White Christmas" will run from 9th November to 25th December. It will include an illumination a space display, "MAGICAL SNOW", produced by Sanrio Puroland × NAKED Inc. as well as other new seasonal attractions and of course a heart-warming Christmas musical show.

As part of the "MAGICAL SNOW" production, NAKED Inc. will be turning "Kiki & Lala's Twinkle tour" into a sparkling snow fantasy. "We are very excited about the new projects and hope that visitors from all over the world will enjoy them", reveals Kentaro Kawai, at Sanrio Entertainment Co. Ltd., the Sanrio Puroland Sales Sect. We are delighted to be working closely with Keio Corporation to create an experience for our Hello Kitty fans that will start already at the journey to our theme park. "Our Christmas event will be energised with stunning visual productions created by NAKED Inc. including amazing effects such as projection mapping on key installations like the decorated Christmas tree. We hope that our Hello Kitty Land fans and visitors will have such a great time visiting Puroland as we had creating these new events."