Launch of new ‘Changi Stopovers in Singapore’ programme
An affordable ‘explore-the-city’ experience for passengers travelling via Changi Airport
SINGAPORE, 26 July 2018 – Changi Airport Group (CAG) today announced the launch of its ‘Changi Stopovers’ programme, aimed at enticing passengers travelling through Changi Airport to stop over in Singapore and explore the Lion City. The programme provides attractive options for travellers to enjoy a Singapore stopover holiday when they visit Southeast Asia or while on route to a long-haul destination.
‘Changi Stopovers’ will be promoted jointly by CAG and the Singapore Tourism Board (STB) to overseas travellers in a S$3.2 million marketing partnership spanning two years. Under the programme, passengers who book a stopover package on the Changi Stopovers website will enjoy complimentary one-way airport-hotel transfer (by coach) and a mobile SIM card worth S$10. Packages are available from S$63 per person.
Enhancing Changi’s position as a transfer hub
CAG continuously works with its industry partners to better serve the needs of its different passenger groups – including transfer and stopover passengers. The Changi Stopovers programme is its latest initiative, which will benefit transfer passengers flying with any airline operating at Changi Airport. Today, more than 100 airlines operate at Changi, connecting Singapore to some 400 cities in about 100 countries and territories worldwide.
Transfer passengers currently make up about 30% of Changi Airport’s total traffic, with passenger movements from Australia and India registering as top contributors to transfer traffic at Changi. Last year, more than 1.1 million passenger movements were registered on Changi’s top transfer route between Australia and India.
While benefiting passengers, the programme also strengthens Changi Airport’s position as a regional hub of choice, enhancing traffic for CAG’s airline partners.
Building mindshare in key markets
CAG’s Vice President for Passenger Development, Mr Peh Ke-Wei said, “We’re excited to launch ‘Changi Stopovers in Singapore’ with strong support from the Singapore Tourism Board. This programme is part of our continued efforts in strengthening offerings at Changi Airport, and to sustain and attract passengers who choose to stop over in Singapore. We are also working with our airline and travel trade partners to offer this stopover programme via their sales channels in the coming months. At Changi, we always aim to present our passengers with the best travelling experience. With Jewel Changi Airport opening its doors next year, its myriad of lifestyle offerings and attractions will also offer an enhanced stopover experience for our passengers.”
Added Ms Jacqueline Ng, Director, Marketing Partnerships & Planning, STB, “We're pleased to partner Changi Airport Group in the Changi Stopovers programme as it enables us to reach out to a largely untapped audience. Through the offers in the Stopovers programme, we hope more transfer passengers would be convinced to stay in Singapore to explore all that our city and its myriad experiences can offer to make their entire trip even more memorable.”
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10:58 AM, 26 Jan, 2019