Photo credit International & Museum Relations, National Heritage Board

(Singapore January 27, 2026) The National Heritage Board’s Museum Roundtable Hongbao Campaign returns in 2026 for the Year of the Horse, and features a cute horse mascot which has been adapted to 49 unique designs, inspired by each of the participating museums, heritage institutions and galleries.

From 23 January to 15 February 2026, members of the public can visit any of the 49 participating Museum Roundtable (MR) museums to collect an exclusive set of red packets. Each visitor is entitled to one set of six red packets from each museum, while stocks last.

This year’s MR Hongbao Campaign will also feature Hongbao Hunt, a gamified experience for collectors at six participating NHB museums and institutions. Collectors would have to sign in at a webpage on their devices, solve a riddle to locate a particular artefact within the museum, and then scan the artefact to obtain a unique QR code, which can then be used to redeem their red packets at a designated vending machine.  

As part of the campaign, two online giveaways will also be held on the “I Love Museums” Facebook page (https://www.facebook.com/ILoveMuseums), offering members of the public an opportunity to win a set of red packets from all 49 participating MR members. The first giveaway will be held between 23 and 30 January 2026 and the second will be held between 6 and 13 February 2026. 30 winners will be selected at random for each giveaway. Information on how to participate in the giveaways will be revealed at the start of each of the giveaway periods on the I Love Museums Facebook page.

Mr Goh Chour Thong, Director (International and Museum Relations), NHB, said: “The Museum Roundtable Hongbao Campaign has helped many to explore and enjoy Singapore’s wide range of museums, and we hope this year’s campaign will continue this tradition. We also hope the Hongbao Hunt experience will enrich Singaporeans’ interest in and knowledge of some of the key artefacts in our National Collection displayed at NHB’s museums and institutions, and make their experience more memorable. For example, we encourage visitors to slow down, observe museum artefacts more closely, and learn about the stories behind them as they go about their collection routes.”

Members of the public can visit the following link for more information on the Museum Roundtable Hongbao Campaign 2026: https://go.gov.sg/MRHongbao2026.

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