Erdinger Goes Big This Oktoberfest with Islandwide Celebrations and Iconic Street Festivals
Show Your Strength: Capture the Moment: Celebrate with every sip:
(Singapore) Every Friday (26 Sep, 3 Oct, 10 Oct, 17 Oct) from 7–10pm, ERDINGER transforms Lau Pa Sat into an Instagram-worthy Oktoberfest wonderland, where traditional serving ceremonies and dancers in lederhosen and dirndls take on an unexpected twist—one you’ll have to come down and experience for yourself!
•Show Your Strength:Join the rousing Stein Holding Competition,happening every hour, where the longest hold wins exclusive prizes.
•Capture the Moment: Strike a pose at our personalised beer-label station and watch your face appear on an ERDINGER label for the ultimate one-of-a-kind keepsake to take home.
•Celebrate with every sip: Enjoy a refreshing ERDINGER and bring home exclusive ERDINGER merchandise as a keepsake of your Bavarian night out. Get ready to sip, snap, and celebrate with friends as you soak in the spirit of Oktoberfest with ERDINGER against the iconic backdrop of Lau Pa Sat.
Festival @ Haji Lane
ERDINGER Oktoberfest Street Festival @ Haji Lane On 10 - 11 and 17-18 October, from 6:00pm onwards, the Oktoberfest fun also takes over Haji Lane, where festival goers can expect themed games, exciting challenges, and vibes powered by a roving brass band blending modern beats with Oktoberfest classics
•Test Your Might: Step up again for the Stein Holding Competition – this time with triple the challenge! Put your stamina, skill, and competitive spirit to the test with three escalating rounds: The Classic Hold, Ultimate Prost, and Bavarian Balance.
•Complete the Oktoberquest Adventure: Team up, tackle challenges, and completeyour stamp card to unlock limited-edition ERDINGER merchandise and Oktoberfestwearables.
•Snap and Share:Spot our roving photo crew to get your photo taken, then tag@erdingersg!
•Prost with ERDINGER: Enjoy exclusive promotions at four participating bars along Haji and Bali Lane –Blu Jaz, Piedra Negra, Madd Pizza and Punjaby Dawat. Celebrate Oktoberfest at the Street Festival @ Haji Lane with a free ERDINGER pint! Simply sign up for a Drinkies account https://www.drinkies.sg/account/sign-up https://www.drinkies.sg/account/sign-up and your redemption voucher will be credited to your account wallet from 22 September.
Limited redemptions available-act fast and join the festivities in one of Singapore’s most iconic cultural spots.
Start Your Oktoberfest Celebrations Now
ERDINGER is collaborating with The Plattering Co. to give fans a head start on their celebrations. Enjoy exclusive Oktoberfest catering and delivery menus featuring hearty premium meats perfectly paired with ERDINGER Weissbier to complete the Bavarian celebration.
Sharing platters start from $198 and serve up to seven, while those hosting bigger parties of up to 20 guests can opt for The Oktober Table buffet catering at $1,288.Pre-ordernow for delivery or catering until 31 October.
Visit our official Instagram page for more details on ERDINGER’s Oktoberfest celebrations happening at over 20 partner bars and restaurants island wide from 11 September to 31 October 2025.
