INDONESIA'S MINISTRY OF TOURISM AND CREATIVE ECONOMY/TOURISM PARTICIPATES IN ITB ASIA
(Monday, 26 October 2020, Jakarta) Indonesia's Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency participated in ITB ASIA's virtual exhibition designed to offer the exclusive opportunity for the travel community to connect virtually with tourism industry players interested in the Asian market. Taking place 21-23 October 2020, Indonesia’s participation was in the spirit of resilience and optimism against the new reality of Covid-19 pandemic.
Through the virtual booth, Indonesia shared policies and video content. Nia Niscaya, Deputy Ministry for Marketing, Ministry of Tourism and Creative Economy (pictured above) said “The Indonesian government, particularly the ministry for tourism and creative industry, has launched the “ Indonesia Care” campaign, aimed at reopening our tourism industry in the near future while complying to strict health protocol. The campaign focuses on four elements namely cleanliness, health, safety and environmental sustainability (CHSE). The objective of the programme is to ensure that all protocols have been implemented along with the customer’s journey in Indonesia”. It is clear that CHSE protocols will become the main consideration for tourists’ to travel to a destination, so that it is expected that Indonesian sellers are implementing CHSE protocols in order to put the tourist’s convenience as the utmost goal.
This virtual event brought Indonesia experience closer than ever for international buyers and consumers, and successfully attracted more than 700 visitors from Indonesia, India, South Korea, Singapore, Malaysia, Hong Kong, Japan, Philippines, Turkey, and Germany, with 85.2% new visitors and 14.8% returning visitors. Most of them were male (54.15%) and millennials (33.50%).
Indonesia is looking forward to welcoming tourists again, and welcoming them in a manner that they will be safe and be able to enjoy the wonderfulness of this diverse and beautiful country.
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