PARKROYAL COLLECTION launches Eco-Wellness experiences for feeling well and living well
(Singapore, 10 March 2023) I have attended many media events hosted by a variety of businesses. For the most part they treat the media well, but, as PARKROYAL COLLECTION Hotels & Resorts did when it launched its Eco-Wellness programme, I’ve seldom had the feeling that this was much for us, the media, as it was to promote the new programme. The concept behind Eco-Wellness is to inspire conscious living and personal wellness in the everyday – and they didn’t forget us in the process of reaching out to the general public.
PARKROYAL COLLECTION brought in the charming, knowledgeable and self-assured Charlotte Mei, a nutritionist and presenter on a mission: to improve nutrition literacy for everyone and help them build a healthy relationship with food and their bodies. As we visited the hotel’s rooftop garden Charlotte, along with Executive Chef Chan Tuck Wai and Chef de Cuisine Leon Yee, she explained the philosophy behind Urban Garden and talked about individual plants.
Sustainable Hospitality through Signature Urban Farms
The PARKROYAL COLLECTION Marina Bay, Singapore’s Urban Farm offers more than 60 varieties of herbs, vegetables and greens, supplying up to 20% of the hotel’s restaurants, bar and spa’s green ingredients. Operated in partnership with the local agriculture organisation Edible Garden City Urban Farms in Singapore, the harvests are maintained and rotated seasonally.
As a leader in sustainable hospitality, PARKROYAL COLLECTION will soon welcome brand-new Urban Farms at PARKROYAL COLLECTION Pickering, Singapore and PARKROYAL COLLECTION Kuala Lumpur, Malaysia. They will supply each hotel with unique farm-to-table, farm-to-bar and farm-to-spa experiences.
Already known for its commitment to sustainable hospitality that reconnects with nature, the brand’s signature programme presents a range of experiences as part of the guest journey in the hotel, driven by the five senses - scent, sound, sight, taste and touch. With eco-wellness at the centre of the brand, the programme is designed around its hotels’ iconic biophilic design, sustainability and wellbeing.
Practicing Greater Mindfulness
“Today’s consumers are growing more aware of the importance of better health and wellbeing. It is essential that we take time to re-center and practice greater mindfulness. Even small changes in our daily lives can have a big impact on our wellbeing and the environment. Through PARKROYAL COLLECTION’s Eco-Wellness experiences, we hope to inspire our guests to live well without compromising the environment,” said Ms. Cinn Tan, Chief Sales and Marketing Officer of Pan Pacific Hotels Group.
As part of its multi-sensorial programme, Eco-Wellness includes an iconic biophilic design, sound design that enhances biophilic atmosphere, optimising art appreciation to promote well-being, St Gregory spa experience and wellness activities, conscious dining and mindful drinking, restful sleep and brand signature scent.
The balanced blend of rosebush, lavender, green vetiver and warm white cedarwood will soon greet all who enter PARKROYAL COLLECTION hotels, inviting guests into a natural and calming atmosphere enhanced by the curated sound design and public art showcases. The scent will be introduced in all PARKROYAL COLLECTION hotels later this year.
Sleep Ritual for a Restful Sleep
Charlotte quizzed us about food and talked about sleep, giving pointers on how you can get a better night’s rest. This is an important topic for everyone, especially for those who are in stressful jobs and who travel a lot and have their sleep patterns disrupted.
Restful sleep is fundamental to having optimal health and feeling recharged, and better sleep can be achieved through natural aromatic herbs that aid in improving sleep quality. Freshly harvested from its Urban Farm, soothing herbs such as thyme, bergamot lime, mint and rosemary are offered as part of PARKROYAL COLLECTION’s new Sleep Ritual turndown service. Guests can gently rub the fresh herb leaves to release the therapeutic aroma and choose to brew the herbs in a fresh pot of tea.
The turndown amenity includes a scented pillow pouch created in partnership with FLO, a home-grown brand that specialises in natural essential oils and herb-scented products. The scented pouch, which is infused with natural essential oils, may be placed by the pillow to help calm the body and mind for a good night’s rest. This service will be available for guests staying in COLLECTION Club Rooms and higher categories, and Titanium and Platinum members of Pan Pacific DISCOVERY.
Conscious Dining, Mindful Drinking
Eating and drinking can be deliciously guilt-free, and practising mindfulness in dining can encourage greater enjoyment of food and drink – whether in appreciating the food presentation or relishing its robust flavours. As part of the Eco-Wellness programme, PARKROYAL COLLECTION Marina Bay, Singapore curates a selection of dishes as part of the dining experience from locally sourced fresh produce and farm-to-table harvests for the menu to promote sustainability and healthy consumption.
Accompanying these dishes is a cocktail and mocktail made with freshly picked ingredients from the hotel’s Urban Farm. These options are available at Peppermint restaurant and Portman’s Bar.
A pioneer of sustainable hospitality, Pan Pacific Hotels Group is paving the way for an eco-friendlier future throughout its portfolio, led by the green, innovative design and practices in its PARKROYAL COLLECTION brand of hotels.
After sharing with us a great deal of information the media had the opportunity to have lunch with senior staff from PARKROYAL COLLECTION and get to know each other. This gave me a greater sense that they were making an effort to build a relationship with their media partners.
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