Tourism Western Australia Unveils Reconnect WA Package
Newest Tourism Experiences and Destinations Introduced to Singapore’s Leading Travel Trade Partners
Right (L-R): Ava Ang - Country Manager Singapore & Malaysia, Tourism Western Australia; Amy Lai - Vice President, Head of Sales, UOB Travel Planner Ltd; Steven Ler - Executive Director, Head of Travel, UOB Travel Planner Ltd & President of NATAS
In preparation of one of Australia’s most anticipated state re-openings, Tourism Western Australia invited leading travel trade partners for an immersion in all the latest travel experiences onboard The Royal Albatross Thursday, 20 January 2022.
In attendance were Ava Ang, Country Manager, Singapore & Malaysia, Tourism Western Australia and 51 guests, consisting of key trade players from Chan Brothers, Trip.com, UOB, Klook, Singapore Airlines, Asian Journeys and more.
“Western Australia is the largest state in the country," Ms Ang stated, "it is diverse with numerous experiences ranging from sampling chardonnay in the Margaret River wine region to visiting the Kimberley in the northwest, one of the true last wilderness areas on earth. As we get ready for borders reopening, we hope to elevate the state as a leading destination of choice, with the strong support from our trade partners and the Reconnect WA package.”
Left (L-R): Chan Guat Cheng - Executive Director, Chan Brothers Travel; Ava Ang - Country Manager Singapore & Malaysia, Tourism Western Australia; Laura Elford - Global Head of Partnership Marketing, Travix International; Krista Dunstan - Investment and Trade Commissioner ASEAN, Government of Western Australia; Sarah Choo - Product Manager, Chan Brothers Travel
Tourism Western Australia’s new $185 million Reconnect WA package aims to safely re-engage with the world once Western Australia transitions its border controls. The fund will be distributed amongst Aviation Recovery and marketing campaigns tailored specifically for attracting Singaporean visitors back to the state.
With a diverse pipeline of new openings and experiences in Western Australia, travel agents and travellers alike can look forward to incredible adventures in Australia’s oldest and largest state in 2022.
(L-R) Ava Ang - Country Manager Singapore & Malaysia, Tourism Western Australia; Ng Yuin Yi - Vim & Vigour; Rachel Lee - Assistant Editor, TTG Asia Media
Orca expeditions are commencing in the coastal town of Bremer Bay in WA’s southwest region, home to one of the largest known congregations of orcas in the Southern Hemisphere, with tours departing daily from January to April. In the sunny city of Perth, adventure seekers can chase the adrenaline rush at the Matagarup Bridge zip-line, newly zipping into action in December 2021. The zip-line adventure experience takes around 90 minutes and sits over 35 metres above Perth’s iconic Swan River.
More information on the latest tourism products and destinations in WA can be found here. Travel partners can also reach out to ava.ang@westernaustralia.com to find out more on the Reconnect WA Package and how they can play a part.
