8 April 2019 – In partnership with the Lion Recovery Fund, Africa’s leading ecotourism operators, andBeyond, Conservation Travel Foundation by Ultimate Safaris, Singita and Wilderness Safaris, have joined forces to launch the Lionscape Coalition – an innovative initiative that has seen four commercial competitors come together to help secure a future for Africa’s lions and their landscapes.
Africa’s lion population has halved in the past 25 years, and the species is now officially classified by the IUCN as ‘Vulnerable’, with the West African subspecies ‘Critically Endangered’. Habitat loss and fragmentation, illegal wildlife trade, bushmeat poaching and human-lion conflict continue to threaten lions across Africa. Yet lions are a resilient species and a turnaround is still possible if these key issues are addressed.
“The initiative taken by the Lionscape Coalition’s founding partners to look past their business imperatives and collaborate sends a powerful message that conservation is part of good business. Collectively, andBeyond, Conservation Travel Foundation by Ultimate Safaris, Singita and Wilderness Safaris boast more than 100 years of positive conservation and community impact and work across ten African countries”, he added.
The LRF’s stated vision is to see wild lion numbers doubled by 2050. By engaging guests before, during and after their safaris about the threats and opportunities for lion conservation, Lionscape Coalition members will aim to generate additional funding in support of the LRF’s goals, with 100% of all donations received channelled directly to projects on the ground.
Africa’s ecotourism is intrinsically linked to the health of its iconic wildlife populations and their captivating landscapes. As an undisputed favourite for safari guests, losing lions will not only have dire ecological consequences, but will jeopardise the tourism industry itself, the jobs it creates and the many national economies to which it makes such an important contribution.
Lionscape Coalition: lionrecoveryfund.org/lionscape-coalition
Lion Recovery Fund: lionrecoveryfund.org
Wildlife Conservation Network: wildnet.org