(SINGAPORE) Award winning travel retailer Flight Centre has announced the launch of its flagship travel hyperstore at Cecil Street, pioneering a new era in travel retail. The hyperstore will provide specialist services and onsite consulting, along with an augmented digital strategy to cater to an increasingly mobile-centric customer base. This includes the introduction of mobile-consulting service, where customers can opt to meet up with a Flight Centre consultant at a location of their choice. By strengthening both its online and offline reach, Flight Centre is at the forefront of providing an omni-channel travel booking experience that will resonate with its diverse customer base.

The company's aim is to make it easy for customers to transact and interact with the brand via the channel of their choice. In line with this, the company has developed a stronger digital presence via their online booking portals to emails, live chat and even WhatsApp messaging; in addition to rolling out its hyperstore and mobile consulting models.

“Flight Centre is constantly evolving and innovating to stay attuned to the changing consumer and digital landscape. By introducing mobile consulting services, we are moving away from the traditional retail agency mindset and challenging new frontiers to deliver better service and more amazing experiences for our busy clients,” said David Fraser, Managing Director Asia, Flight Centre Travel Group.

Since 2011, Flight Centre Singapore has been delivering personalised travel experiences to travellers from all walks of life and the launch of its flagship hyperstore is testament to the positive momentum of the company. Flight Centre’s path to success has been largely fuelled by their audacity to diverge from the traditional model of travel retail and stay customer-centric by offering the most efficient and convenient way of planning and booking holidays. Flight Centre is also the first travel retailer in Singapore to launch a virtual reality travel experience, allowing customers to “try before they buy”.

 The Flight Centre Singapore Hyperstore is located at 137 Cecil Street and officially opened its doors on 4th September 2017. For more information, please visit the Flight Centre website or call +65 6692 9778.