Canon Singapore Introduces Two New Video-Centric Cameras to Meet New Creative Needs

EOS R50 V, PowerShot V1, and RF-S14-30mm f/4-6.3 IS STM PZ feature new video-centric innovations that will stimulate and support content creators’ artistic ambitions  

  • 12:43 PM, 2 Jun, 2025

(Singapore, June 2025) Canon, a global leader in photographic and digital imaging solutions, has introduced the EOS R50 V, PowerShot V1 and RF[1]S14-30mm f/4-6.3 IS STM PZ, new products that supplement Canon’s existing lineups with new video-centred features to address the needs of a new generation of creators. 

Andrew Koh, Senior Vice President and Head of Singapore Operations Group, Canon Singapore spoke to media, photographers, bloggers, influencers and invited guests in Singapore where the new cameras were introduced. “With the launch of our new PowerShot V series and EOS V series products, we are empowering the new generation of video-centric creators. These new innovations are specially designed with features that will elevate their creative vision and redefine the world of storytelling.    

To not just tell what can be done with these new cameras, 17 creators were given the challenge, “What does “a better version” of yourself really mean?” For these artists who create with digital images it meant pausing. Reflecting. And then hitting record. 

“This evening isn’t just another product launch,” Mr Koh continued, It is about stories, real ones. Canon shared its long-standing belief that storytelling goes beyond visuals; it’s about how those visuals make us feel, what they help us remember, and how they reflect our individual truths.”

Canon took a moment to recognise and thank the creators behind the works. Their effort, vulnerability and their talent brought the night to life in a powerful way. Hostess Annette Lee (middle below) introduced the 17 photographers and interviewed two about their work.  

Mr Koh talked about the abilities of the new cameras and the people who use them, “These are photographers, filmmakers, and visual storytellers - some seasoned, some emerging - all handpicked for their unique style, voice, and point of view. They were given just one brief: create something honest, something personal, with the open theme of “…A Better Version…”

“That was it,” he continued. “No restrictions. No creative guardrails. Just them, their stories, and Canon’s newest creator-first cameras: the PowerShot V1- compact, intuitive, made for vlogging and the EOS R50 V, a powerful new addition designed specifically for high-quality video creation.

Their short productions were shown on an innovative pyramid of screens.

The EOS R50 V, which is an interchangeable lens camera, features a 24.2-megapixel APS-C sensor similar to the Super 35mm sensor used in cinema cameras such as the EOS C70. It is designed for aspiring creators who desire better operability and video production versatility. 

As for the PowerShot V1, Canon’s first video-centric all-in-one compact camera, it possesses a 22.3-megapixel 1.4-inch type sensor that is approximately twice the size of 1-inch-type sensors found in most compact cameras. The PowerShot V1 is equipped with an integrated zoom lens that offers a versatile 17-52mm equivalent field of view during video recording, and 16-50mm equivalent for stills shooting. 

Video-Centric Ergonomics

Both the EOS R50 V and PowerShot V1 are designed with lightweight, streamlined viewfinder-less bodies that are easily supported by grips and gimbals. As such, user fatigue is reduced during long durations of handheld shooting. Additionally, key buttons are designed for easy one-handed recording.

The EOS R50 V’s new video-centric button and control layout includes a movie-focused mode dial, dedicated buttons providing one-touch access to livestreaming and the colour modes, and a zoom lever for controlling the zoom on lenses. This zoom function can also be found on the new RF-S14-30mm f/4-6.3 IS STM PZ, Canon’s first lens with a built-in power zoom. It is also more optimised for vertical shooting as compared to any of its predecessors, with a vertical shooting tripod socket on the side, an auto-rotating shooting information display, a grip design and button layout. These allow users to easily start and stop recording even while recording vertically. 

For the slim and portable PowerShot V1, there is a f/2.8 to f/4.5 ultra-wide angle zoom with a versatile 16-50mm equivalent focal range. This makes it ideal for diverse uses like vlogging, livestreaming, reels, or even short-form drama or documentary. It has an internal cooling fan, also found in professional cinema cameras, which disperses internal heat and allows longer periods of livestreaming and recording. 

Rich Creative Features

Both the EOS R50 V and PowerShot V1 have plenty of features to make producing beautiful videos easy like the Smooth Skin mode and 14 colour filters. These enable users to easily transform the look of their videos straight out of the camera. Additionally, the powerful Dual Pixel CMOS AFII autofocus system, useful Movie for Close-up Demos mode, and Movie Digital IS, will optimise  focusing and image stabilisation allowing users to focus on content creation.

Both cameras are equipped with recording modes to meet more advanced post-production needs like 10-bit Canon Log 3. This records a wider dynamic range suitable for colour grading, uncropped high-quality oversampled 4K 30p videos and cropped 4K 60p videos; as well as slow motion up to Full HD 100p/120p. In addition, these two products come with still shooting modes and features including traditional PASM modes and support for RAW image shooting.

Enhanced Connectivity

Besides connecting to the Camera Connect smartphone app via Bluetooth/ USB-C, both cameras can be used as a webcam for livestreaming with a single USB-C connection to a PC.

“Canon’s ongoing mission,” the Senior Vice President noted, “Is to support creators at every level, not just with gear, but with opportunities, inspiration, and community. Whether someone is just starting out or already has an audience of millions, Canon’s message is clear, your story matters.”

https://sg.canon/en/consumer  

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