Australian Hospitality Brand Adina Makes Its Debut in Asia
Located in the heart of Singapore’s shopping district, the serviced apartment offers warm residential living and unrivalled accessibility.
(Singapore, 30 June 2022) The first Adina Serviced Apartment in Asia will debut on 7 July 2022. Adina Serviced Apartments Singapore Orchard, managed by Far East Hospitality (a home-grown, leading operator of hotels and serviced residences), is an 88-key property that promises to redefine personal service in the extended-stay tourism segment through an innovative hospitality experience.
Nestled between Somerset and Dhoby Ghaut MRT stations, it provides unrivalled accessibility to a plethora of dining options, famous museums and parks just a stroll or bike ride away. It occupies the former Regency House Singapore and has been refreshed with improved product offerings and touchpoints to align with Adina, a brand born in Australia. With its tagline #MyOtherAddress, Adina Singapore Orchard aspires to be the home away from home for corporate expatriates, leisure travellers, and individuals or families looking to reside at least six nights in the country.
Choose from three different types of thoughtfully designed accommodation – Studio, 2-Bedroom and 3-Bedroom apartments – stylishly furnished with cozy touches and warm hues that offers a welcoming and relaxed residential living. The apartment sizes range from 387 sqft for a Studio to 1,205 sqft for a 3-Bedroom apartment.
Stay In
The Australian hospitality experience begins even before arrival. Through a partnership with gourmet retailer Ryan’s Grocery, Adina guests have the option to stock up on their groceries prior to check-in by ordering from its online shop. The fresh food is sourced directly from artisanal producers in Western Australia. These will then be delivered and received by the reception so that a well-stocked apartment will greet guests upon check-in. Other welcome touches include a refreshing, fruity popsicle at check-in, an Australian-inspired hamper with snacks and tea, and a charming Fedora hat to shield against the tropical sun when the guest explores the beautiful lion city.
Within each apartment are bathroom amenities from the Sydney-based brand INK&WATER. This brand takes inspiration from the city’s contemporary café culture and alchemy of innovative ingredients that define urban drinking today. Their promise is to formulate inspiring, must have body, hair and skincare products that create a buzz for the coolest of cool.
The hospitality continues with a “Make Your Own Sandwich” Breakfast experience. From an assortment of hams and cheeses to a full BLT, Adina will provide the ingredients for a customised morning meal. Then there are Perk Me Up Coffee Mondays to look forward to, where capsules from an assortment of roasters are available for sampling. Savour each cuppa while mingling with other in-house guests or Adina team members – this activity is the perfect opportunity to bond with the community.
Head Out
Whether in Singapore for business, leisure or both, guests will appreciate the unrivalled accessibility the location offers. Adina Singapore Orchard is set between Somerset and Dhoby Ghaut MRT station within the Orchard Road shopping belt. At the same time, it is a less than 10-minute drive away from the Central Business District. Other nearby attractions include Fort Canning Park, Emerald Hill, the National Museum of Singapore and Clarke Quay.
Before heading out, be sure to snap a shot at the Outdoor Instagrammable Spot, made up of iconic local landmarks. For more local insider recommendations about Singapore, guests are given a specially curated seasonal neighbourhood guide. It includes a bicycle route designed by the Adina team, aptly named “Ride Your Adina Story”. Rent and hop onto a two-wheeler and explore the city's best sights and latest events.
Another perk: exclusive privileges at partner establishments to try out new activities and experiences in the neighbourhood. Examples include Sarnies, Sandbox VR Singapore, Max Out Fitness and KPO Café Bar. At the end of the day, head back to Adina to unwind. The Lounge Area at Level 10, with its menu of light refreshments, is the perfect space to have a cup of coffee, conduct meetings or work comfortably.
Alternatively, have a grill party at the barbecue pits, take a dip in the rooftop swimming pool or work on muscle toning in the gym. Adina Opening Special To mark Adina’s debut, guests will receive an exclusive Adina gift set and dining vouchers worth S$100 when they book and stay before 30 September 2022. Terms and conditions apply.
To book, please visit AdinaSingapore.com.
