SINGAPORE – 1 September 2015 – Preferred Hotels & Resorts, the world’s largest independent hotel brand representing more than 650 distinctive properties across 85 countries, offers travelers attractive savings at six unique hotels across South Korea when they extend their stay for a “Seoul Searching” adventure in the land of Kimchi and K-Pop music.

Travellers will be enchanted with the enigmatic charms of cosmopolitan Seoul - the heart of South Korea’s cultural and economic activities  - and rediscover historical sites like the Gyeongbokgung and Changdeokgung Palaces and places that showcase traditional culture such as Bukchon Hanok Village, Insa-dong, and Namdaemun Market. The shopping and entertainment districts of Gangnam, Myeongdong and Apgujeong, as well as Asia's largest underground shopping center COEX Mall, are must-visit places offering an eye-popping array of retail therapy options. The Hangang River, which runs through the center of the city, is also a distinctive landscape of Seoul that should not be missed.

The “Seoul Searching” offer provides up to 20% savings for a three-night stay, 25% savings for a five-night stay, and 30% savings for a seven-night stay. Featured hotels include:

Kensington Hotel Yoido

Centrally located in Seoul’s business district and minutes away from local attractions, the Kensington Hotel Yoido’s newly refurbished guest rooms offer leisure and business travelers contemporary elegance and comfort with dazzling views of Seoul's landscape, including the Yoido Park and Hangang River.

Room rates from US$85++ per night, including complimentary Wifi internet access.

Imperial Palace Seoul

Experience luxury accommodations in Gangnam, Seoul’s renown upmarket fashionable district where exciting entertainment and shopping options await. The Imperial Palace Seoul’s distinctive Club Imperial Lounge is specially designed to replicate a “hanok” or traditional Korean residence, and offers Club guests the option of enjoying daily buffet breakfast, all-day refreshments and evening cocktails in a traditional setting with low tables and cushions on the floor or in a modern contemporary dining ambiance.

Room rates from US$135++ per night, including complimentary Wifi internet access.

Other participating hotels include the Shilla Stay Hotels in Seoul – Dongtan, Mapo, Seodaemun, and Yeoksam.

NEW Hotel Highlight in South Korea: Shilla Stay Ulsan

Adventure-seekers looking for the road less travelled outside Seoul can venture to Ulsan, South Korea’s shipping hub and major trade gateway  for East Asia.   This seaside metropolitan city is surrounded by stunning coastal landscapes, and is also the gateway to the Yeongnam Alps, considered one of the most beautiful provincial nature parks in South Korea. Designed by renown Italian architect Piero Lissoni, the Shilla Stay Ulsan recently opened in July, and offers discerning travelers minimalist-inspired accommodations, replete with deluxe finishings and premium Aveda bathroom amenities, all conveniently located  in the city-centre.

Travellers can enjoy additional benefits by enrolling in the iPrefer guest loyalty program, which extends points redeemable for free nights and other expenditures, elite status, and special benefits such as complimentary Internet upon every eligible stay at more than 550 participating properties worldwide.

For more information or to book a stay at one of Preferred Hotels & Resorts’ properties in Seoul, visit https://preferredhotels.com/seoulsearching. **Governing terms & conditions apply.

About Preferred Hotels & Resorts

Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travellers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The iPrefer™ guest loyalty program, Preferred Residences℠, Preferred Family℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travellers seeking a unique experience. For more information, visit PreferredHotels.com.