(Singapore, 21 July 2023) GMG, one of the Middle East’s leading conglomerates, in collaboration with Columbia, has been appointed as Columbia’s exclusive distributor partner across Singapore and Malaysia. The American outdoor sportswear brand opened its doors at Jewel Changi Airport on 12 July, 2023 to bring Columbia’s unique vision of helping people to push their boundaries and achieve their greatest potential.
The 1,100 sq ft Columbia store at Jewel Changi Airport will offer consumers an extensive range of premium outdoor essentials, including the brand’s forthcoming Titanium Collection, a range of meticulously designed high-performance sportswear. The store also features Columbia’s beloved staples including the Omni-Freeze cooling range, with next-to-skin cooling comfort in humid and hot weather, as well as TechLite hiking and trail running footwear, among many others.
Ribbon Cutting Ceremony at the Columbia Store Launch Event by [From Left to Right] Jaclyn Tan, Vice President of Marketing and Brand, GMG Asia, Goh Joon Nee, Leasing Director, GMG Asia, James Fong, CEO of Jewel Changi Airport, Priscilla Sum, Vice President of Retail, GMG Asia, Vincent Tan, Senior Brand Manager of GMG Asia
Carl Masterman, President - Sports, GMG says, “We are thrilled to announce the opening of Columbia’s new store in Singapore. This appointment is a testament of the strong partnership that GMG has built with Columbia in the GCC region over the past two decades, and we are excited to extend this partnership to the SEA region as well – allowing us to have exclusive distribution and retail operation rights in both markets. We look forward to igniting the inner adventurer of the urban active community in Singapore, and to journey with them wherever their escapades take them."
To celebrate Columbia’s return to Singapore, the brand has planned a series of fun activations and promotions for the opening weekend. These include an exciting game on the batak machine and the Insta-worthy Columbia Indoor Campsite.(pictured top) With Columbia’s return to Singapore, you can look forward to a greater sense of community in the outdoor sporting scene that the brand aims to foster. This is the perfect opportunity to dip your toes into all the wonders that outdoor sports have to offer!
The Batak machine game within the store
Gear Made To Last – Titanium Collection
Columbia leverages on established working relationships with experts in chemistry, engineering, material research, other related fields, and the brand’s internal team of specialists to create award-winning technologies for the brand such as the Omni-Shade, Omni-Freeze, Omni-Heat Infinity and OutDry Extreme. Columbia ensures that its products meet the needs of consumers who take part in a wide range of outdoor adventures and provide maximum comfort by keeping them warm, cool, dry, and protected wherever they may go.
In line with Columbia’s opening at Jewel Changi Airport, the brand will soon be launching its upcoming Titanium Collection – a premium line of outdoor sports apparel that has been meticulously crafted with Columbia’s best features, fabric, and technologies, the forthcoming Titanium gear is designed for high-performance outdoor activity and built to take on whatever you (and the elements) can dish out.
Jaclyn Tan – Vice President of Marketing & Brand at GMG Asia
“We recognise the affinity Singaporeans have towards outdoor sports and we’re excited to better serve the needs of Singapore’s sporting community – especially the growing segment of urban active consumers that seek the best of Columbia’s lifestyle and performance offerings with the opening of this new store,” shared Jaclyn Tan, Vice President of Marketing & Brand, GMG Asia.
Women's Titanium Collection
A centrepiece of this season’s launch is the Mazama Trail Shell jacket – a versatile, lightweight jacket built for the ultimate outdoor performance and protection with its durability and versatility. Waterproof and breathable, this jacket is equipped with a chin guard, an adjustable hood, cuffs and underarm venting, making it essential for every outdoor adventure. Shoppers can also look forward to the full Columbia Titanium Range in-store from the Titanium Pass Lightweight Jackets, Titanium Graphic Tees, Titanium Lightweight Pants, and many other essentials that will provide every urban enthusiast the maximum comfort on every adventure.
The new Columbia store in Singapore – at #02 - 241 of Jewel Changi Airport, 78 Airport Boulevard, Singapore 819666 – is open daily from 10am to 10pm.