SINGAPORE AIRLINES’ NEW CABIN PRODUCTS TO REDEFINE PREMIUM AIR TRAVEL

launch follows four years of development, demonstrating clear commitment to full-service travel market

Singapore Airlines has unveiled its highly-anticipated new cabin products which will be fitted to its Airbus A380 fleet starting from December 2017, following an extensive four-year development programme.

Riding on the theme of “Space made personal, experience the difference”, the new cabin offerings provide more space and privacy in all classes, featuring intimate and bespoke elements designed especially for the Singapore Airlines customer.

The new cabin products were displayed for the first time on November 2, 2017 at a media launch in Singapore. They will enter service next month on the first of five new A380 aircraft entering the fleet. Retrofit work will also take place on 14 existing aircraft, to ensure product consistency across the Airline’s entire A380 fleet.

The new Singapore Airlines A380 will be configured with 471 seats in four classes, featuring six Singapore Airlines Suites and 78 Business Class seats on the upper deck, as well as 44 Premium Economy Class seats and 343 Economy Class seats on the main deck.

The research, design, development and installation of the new products on 19 Singapore Airlines A380s represents an investment of about USD850 million.

“Singapore Airlines set new industry benchmarks for premium full-service travel when we introduced our first A380s in October 2007. A decade later we continue to receive highly positive feedback about the travel experience on the aircraft,” said Senior Vice President Product & Services, Mr Marvin Tan.

“Singapore Airlines set new industry benchmarks for premium full-service travel when we introduced our first A380s in October 2007. A decade later we continue to receive highly positive feedback about the travel experience on the aircraft,” said Senior Vice President Product & Services, Mr Marvin Tan. “The introduction of our all-new cabin products is intended to ensure we retain our product leadership position. The significant investment in the new product and service offerings demonstrates that we are always listening to our customers, and ensuring that we continue to deliver the world’s best travel experience.”

Singapore Airlines Suites

(Demonstrating how the swivel chair works)

With six Suites tucked spaciously within the front cabin of the upper deck, customers will experience a sense of exclusivity and intimate privacy aboard the A380.

Behind its artistically-designed sliding door lies a personal oasis complete with lavish furnishing and finishes. Each Suite is furnished with a separate full-flat bed with adjustable recline and plush leather chair, enabling customers to lounge comfortably in the chair or rest in bed without the need to convert the bed from a sitting position. For couples travelling together, the beds in the first two Suites of each aisle can be converted to form a double bed. When not in use, the bed can be stowed completely, creating even more personal space within each Suite. Each seat is upholstered by world-renowned Poltrona Frauin fine leather, and is fully adjustable using an electronic control side panel which can accommodate a variety of sitting and lounging positions. The swivel capability of the chair (between 135 and 270 degrees) with recline up to 45 degrees provides added flexibility for dining and relaxation.

Each Suite also has a 32-inch full HD monitor that can swivel for the different viewing angles in seat and bed modes, a full-sized personal wardrobe, customised handbag stowage compartment, amenity box lined with soft leather, specially designed carpet and a feature wall with mood lighting - all exquisitely crafted to give a touch of luxury and intimacy.

The exclusivity of the Suites cabin is further accentuated by its two stylishly furnished lavatories, one of which has a sit-down vanity counter. The new Suites were designed by Pierrejean Design Studio and manufactured by Zodiac Seats UK.Business Class

Designed by JPA Design of the UK and manufactured for Singapore Airlines by JAMCO Corporation of Japan, the interior of the Business Class cabin showcases a modern yet organic colour scheme featuring a selection of soothing and classy leather and fabrics, in addition to lightweight carbon composite materials.

Measuring 25 inches in width, the Business Class seat, which has two side wings for better back support, reclines directly into a comfortable full-flat bed (78 inches).Customers may also stretch out fully in a ‘sun-deck’ position to watch movies on the 18-inch high definition touch-screen monitor. The Business Class seat is upholstered by Poltrona Frau as well.

A larger back shell on every seat creates a cocoon-like feel for more privacy while the centre divider can be fully lowered to form double beds, making the two centre seats an ideal choice for customers such as families travelling together.

A unique feature of the new Business Class seat is that it has a carbon fibre composite shell structure, as compared to conventional aircraft seats which use metal as the primary support structure. This thinner base structure allows for better optimisation of the seat and creates more under-seat stowage space to accommodate a full-sized cabin bag and laptop bag or handbag.

Seats in the Business Class cabin are arranged in a forward-facing, four-abreast (1-2-1) configuration that offers all customers direct access to the aisle.

Other features include a business panel equipped with USB ports and in-seat power, reading lights with adjustable brightness level, mood lighting, enlarged dining table designed for flexibility in dining positions, as well as stowage space for personal amenities with a thoughtful design that puts everything within easy reach.Premium Economy Class

Premium Economy Class comes with a contemporary and stylish design. Each seat is 19.5 inches wide, with eight-inch recline and seat pitch of 38 inches. Customers will be treated to an enhanced in-flight entertainment experience with the provision of active noise-cancelling headphones and a sleek 13.3-inch full HD monitor.

Other features include a full leather finishing, calf-rest and foot-bar for every seat, individual in-seat power supply, two USB ports, personal in-seat reading light, cocktail table, and more stowage space for personal items.

The Premium Economy Class seat was manufactured by ZIM Flugsitz GmbH and customised by design firm JPA Design.Economy Class

The Economy Class seat, designed and built by RECARO, offers more space and greater comfort through an improved design. Leveraging on advanced technology and ergonomics, seats offer more legroom and back support, with a six-way adjustable headrest with foldable wings. The Economy Class seat also features a more contemporary fabric seat cover design.

An 11.1-inch touch-screen monitor eliminates the need for handsets and offers more convenience to customers who wish to catch the latest movies on KrisWorld, Singapore Airlines’ award-winning in-flight entertainment system.

Other features include a patented non-intrusive reading light installed underneath the seatback screen, personal storage space for small personal items, a coat hook, in-seat power supply and ergonomically designed footrest with adjustable positions.

Exquisite In-flight Dining Experience

To further enhance the culinary experience, Suites customers will dine with Wedgwood serviceware and Lalique-designed crystal glassware. With every meal complemented by a selection of fine wines and champagnes specially put together by a panel of wine experts, customers will be spoilt for choice.

As part of Singapore Airlines’ commitment to enhancing sustainability practices, Suites customers can look forward to meals created by the International Culinary Panel (ICP), featuring more sustainable ingredients and fresh local produce. The new menus will be initially introduced to Suites customers on selected routes, and progressively made available in other classes.In the Business Class cabin, customers can look forward to an even more refined service and dining experience with all meals served on Narumi-designed chinaware. Coupled with Singapore Airlines’ world-class service, customers will enjoy a truly delightful experience as they wine and dine on board.

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